Additionally, Pinterest also states that it collects user location data from mobile devices, and if someone makes a purchase on Pinterest, payment and contact information - including an address and phone number - will be collected. If users buy products or services for others, Pinterest gathers their contact information and shipping details, too.
Privacy is not a new concept. Humans have always desired privacy in their social as well as private lives. But the idea of privacy as a human right is a relatively modern phenomenon.
Around the world, laws and regulations have been developed for the protection of data related to government, education, health, children, consumers, financial institutions, etc.
This data is critical to the person it belongs to. From credit card numbers and social security numbers to email addresses and phone numbers, our sensitive, personally identifiable information is important. This sort of information in unreliable hands can potentially have far-reaching consequences.
Here are some of the main reasons:
Required by the law
Required by third party services
Let's take a look at each of these reasons in more depth.
For individuals to feel comfortable sharing their personal information on the internet, there should be some sort of legal responsibility on businesses to protect that data and keep the users informed about the status and health of their information.
A majority of countries have already enacted laws to protect their users' data security and privacy. These laws require businesses to obtain explicit consent from users whose data they will store or process.